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Marketing and Business Plans

David Scott Healthcare Marketing will create, develop and implement strategic marketing and business plans specifically targeted to your needs, whether your organization is a private or group practice, a hospital or ancillary facility, a pharma manufacturer, a health-related product company, senior care facility, a  managed care organization or other entity. In addition, marketing plans can be developed for those companies wanting to market to healthcare professionals and companies.

We have executed successful plans for most types of companies listed on the Home Page.

Strategies within the marketing and business plans have been targeted to a variety of entities, including:
 

  • Seniors, Senior Organizations, and Senior Residential Facilities (long-term care, nursing homes, independent living, assisted living, personal care homes, CCRCs, etc.)
  • Insurance and Third Party Payors
    (workers' compensation, Medicare, Medicaid, managed care, TPAs, re-insurance, long-term care insurance, personal injury insurance, auto-liability insurance, self-insured employers, etc.)
  • Managed Care Organizations (HMOs, PPOs, provider networks, etc.)
  • Employers, Corporate Health Programs, and Executive Health Programs
  • Physicians, Hospitals, and Ancillary Facilities
  • Third Party Payors
  • Healthcare Professionals / Social Services Professionals
  • Non-insured Healthcare Consumers
  • Healthcare Discount Card Companies and Consumers
  • Individuals with specific diseases or healthcare needs (diabetes, arthritis, heart disease, chemical dependency, mental illness, work injuries, orthopedic problems, physical disabilities, etc.)
  • Medical Case Managers
  • Rehabilitation Suppliers
  • Medical Bill Review and Audit Companies
  • Allied Health Students / Medical Students
  • Prospective Parents
  • Travelers / Vacationers
  • Obese Individuals
  • General Public
Sample Client Lists and References Available Upon Request