David Scott Healthcare Marketing provides a team of over 25 professionals who bring more than 300 years of combined healthcare management and marketing expertise. They bring a wealth of experience in practice management, market research, recruiting, long-term care, managed care, sales, advertising, graphic design and public relations.  Included are video production (TV, radio, etc.), website design, customer service training, provider credentialing, and much more.
 
David Scott, President, offers 30 years of successful healthcare marketing and management expertise to his clients. His marketing and public relations campaigns have been published in national healthcare marketing periodicals, and have generated interest internationally.
 

President, David Scott Healthcare Marketing, Inc.,
1991-Present

As President of DSHM, Mr. Scott has directed all health care marketing, market research, advertising, public relations, management and sales strategies for 20 years. (See website for details on the services and accomplishments of DSHM).

Prior Experience:

• Director of Marketing, Market Research and Public Relations for Hospitals,
  1982-1991
  Sun Coast Hospital, Largo, Florida
  Riverside Hospital, New Port Richey, Florida
  Conway Hospital, Conway, South Carolina

• Editor of Weekly Newspapers, 1981-1982
  The Moultrie News The North Charleston Observer

• Education
  Master of Mass Communications
  Course emphasis: marketing, market research, advertising and public relations
  University of South Carolina
  
  Bachelor of Arts in Behavioral Sciences
  Erskine College

Mr. Scott`s credentials and 30 years of experience provide a strong foundation for service in healthcare marketing, public relations, market research, managed care, advertising, corporate health, long-term care, senior care, medical marketing, behavioral health, and healthcare management.

He has been featured in Healthcare Marketing Report, a national professional periodical, for an outstanding hospital based marketing program targeted to women.

Other significant accomplishments:

• Conducted very successful market research projects and market research recruiting internationally (qualitative and quantitative)
• Achieved excellent results with market research recruiting due extensive contacts with professionals in the health care industry and current/former patients with specific diseases and health specifications
• His marketing programs have generated as much as a 380% increase in medical practice referrals and 115% increase in hospital census numbers within a year
• Secured over 2,500 managed care contracts for providers, representing thousands of insurance payors
• Recruited providers for MCOs, leading to the execution of several thousand provider contracts
• Successfully managed hundreds of market research projects, studies, and analyses
• Designed, developed and managed special events which drew as many as 10,000 attendees
• Written hundreds of marketing and business plans
• Conducted and coordinated successful customer service training programs at hospitals, medical practices, ancillary and outpatient facilities.